In 2012, Ghanaian CEOs and business executives met at the Netherlands Embassy in Accra to brainstorm on the topic:
“Should design gain more attention as a strategic management tool or as an economic sector in Ghana?” From this session, it was deduced that a better understanding of design as a management tool is needed by indigenous Ghanaian companies, as the participants believed and concluded that:
From this session, it was deduced that a better understanding of design as a management tool is needed by indigenous Ghanaian companies, as the participants believed and concluded that:
- Good design attracts more consumers.
- Good design builds brand strength at businesses.
- Good design enhances (regional) exports.
- Good design gives organizations and governments
a better reputation.
- Good design makes companies more competitive.
In February 2015, the Ghana Design Network (GDN) was launched to stimulate a better eco-system of Creative Business Services in Ghana.
GDN’s overall objective is to assist in creating a more lively and inspirational design eco-system*in Ghana that benefit the following target groups:
To become better designers and get more adequately-paid design assignments.
To become more profitable, let consumers buy more indigenous brands and stimulate regional exports
Improve government reputation through better nation branding, better designed public spaces and better street furniture.
* With ‘design eco-system’ is meant an infrastructure whereby Ghanaian practicing designers, company executives responsible for marketing and branding, design school graduate students, design school faculty members, government representatives, can meet each other during theme- oriented events, such as lectures, debates, conferences, award giving ceremonies, master
** With ‘design’ is meant “Creative Business Services” such as Communication/brand/Visual identity design, digital/online design, product/industrial design, spatial/interior design, user experience design, design thinking, service design, fashion design, design research, photography.
Dr. Gordon Adomza
Nana K. Duah
Peter Kersten - Program Manager (Netherlands)
Joana Pomaa Chemel - Program Coordinator
Aaron Yeboah - Inhouse Designer
- Institute of Packaging Ghana (IOPG)
- Ghana Netherlands Business and Culture Council (GNBCC)
- Association of Ghana Industries (AGI)
- The AdVantage Group (TAG)
- (Netherlands Enterprise Agency
- The Embassy of the Kingdom of Netherlands
- Association of Dutch Designers (BNO)
- British Council